Using Emojis as a Semiotic System

     Using Emojis as a semiotic system In the rapidly developing digital world, people create new means of communication every day. New languages and representations came into life through texting and chatting online. Emojis are one of those powerful revolutionary expressions used in communication and they create meaning. According to the Oxford Dictionary that also chose “Face with tears of joy” emoji as the word of the year (Danesi, 2016) defines emoji as “a small digital image used to express an idea or emotion in emails, on the internet, on social media, etc.”. Danesi (2016) in their book states the Japanese origin of emoji: “e” for picture and “emoji” for a letter, character. So simply emoji means “picture-word”. In this paper, I’ll discuss, explain, and exemplify emoji use that depicts language. 

     Twitter is one of the social media websites that I spend most of my valuable time to entertain myself, to learn, to criticize, and reflect on my opinions on general matters of life. In the example below, a well-known football team’s account posted a picture about an elder couple that used to come to matches together but they passed away. Since I know the story I could understand the subject. Fenerbahçe put two hearts symbolizing the colors of their theme and another emoji that might be misinterpreted by some. Folded hands emoji “🙏” has a lot of meaning. It can be interpreted as a gesture for prayer as we have in this example or it can be understood as a high-five. Though in Turkey we use that emoji directly for “inşallah” or “umarım”. So in this example without using words best regards and respects are paid to a deceased old couple from Fenerbahçe. 

In the second example, there is another example from Twitter. Taylor Swift, a popular successful country singer, and songwriter retweeted a tweet and showed her happiness and gratitude by using emojis and writing a physical response of hers to the news. “🥺 “pleading face emoji is used to show gratitude. It’s understood by the following emojis and context of “best albums of the year”. We can’t just say that person is grateful for the event without knowing the person’s identity and the context that the person is in. “🥰 🙏 “emojis are used to complement the feeling of happiness, gratefulness, and happiness. Without even seeing the other sentences those three emojis are enough to represent the feelings. 

Emojis represent feelings and emotions and they are put in the place of words. Emojis are a world-wide known common language among everyone who uses the internet. For that reason, I’ve used them on one of my quizzes. It came into my mind when I saw something similar on the internet and I wanted to recreate it to serve my needs. In that activity, students had to find the occupations and adjectives that are represented with emojis. And my 10-year-old students did not have any problems in understanding and writing the equivalents in the English language. Emojis are so prevalent that this activity didn’t even surprise them. As I’ve stated before, we use emojis very frequently by replacing words, feelings, expressions, certain prepositions, and so on. 

Jonathon Jones in their article Emoji Is Dragging Us Back to the Dark Ages – and All We Can Do Is Smile (The Guardian, 2015) states that emojis are like hieroglyphics which is not wrong at all! We use them to shorten our message, to strengthen or weaken our argument, or to express more. In the fourth example, the similarity can be seen. People also respond to emojis (Appendix 5). 

 A very popular Turkish social content platform Onedio uses an emoji bar under the news articles for people to reflect on the material that has been read. Sometimes you can see anger because readers are not happy about how the message is conveyed in the article and sometimes you can see anger because the incident is something that provokes it. Either way without reading the comments one can’t understand what those happy, angry, and hearty messages say but it’s a tool that people reflect upon by clicking on the emoji they feel. 

Emojis are tiny little expressions that represent various meanings. Another important aspect is that they represent the identity of the user. In our digital era, feelings and emotions change every second that we see a new input. And identities are reflected every single step of the way. When emojis are launched we had only gold/yellow faces. With time to be more inclusive, emojis are changed. In Appendix 6, it can be seen that one can change the color of the skin when using the emoji. When you look closely at your keyboards emoji part you can see male-female and gender-neutral representations of jobs emojis. Some emojis represent women in hijabs, people with disabilities, and both homosexual and heterosexual couples. “🧿” emoji is added after requests from Turkish people. If a woman uses 👩‍ 👩‍ emoji on an Instagram photo with another woman people might think they are a couple. Emojis carry cultural, religious, and social identities. If you show Nazar emoji to someone in Europe that doesn't know the Turkish culture then it might have no meaning. However, posting this emoji on Facebook to a newborn baby announcement means and represents a lot to Turkish people. 

Overall, emojis are widely used representations of feelings, emotions, situations, and many other things. They are a part of our lives. They continue to evolve and multiply in time. I don’t want to say that we don’t need to use languages because we have emojis. I want to say that emojis are a language, that has more meaning and requires a deep understanding.

Online ReferencesReferences 
  • Danesi, M. (2016). T. semiotics of emoji: T. rise of visual language in the. (2016). 

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